Manhattan Cultural Tourism Grant

One of the best parts of serving as Borough President was directing small but impactful grants to activities in every Manhattan neighborhood. NYC & Company funded, and my office allocated, grants that promoted tourism to neighborhoods hosting music, arts, community festivals, theater, walking tours, and film forums. Directed toward 111 organizations, these grants totaling $342,750 funded digital marketing, brochures, banners, and other promotional materials that were particularly helpful for small organizations. It has been a privilege to support cultural tourism marketing and audience-development initiatives that highlighted the cultural and artistic diversity of every corner of Manhattan, from Central Park, Times Square, and Battery Park to Washington Heights, East Harlem, and Harlem.


About the Grant
New York City & Company Foundation funded and administered the Manhattan Cultural Tourism Grant to educate audiences about the range of cultural opportunities that the borough of Manhattan has to offer. Organizations and projects that supported this mission were selected by Manhattan Borough President Gale A. Brewer. The NYC & Company Foundation is a 501(c)(3) charitable and educational organization whose mission is to support tourism to New York City by promoting the arts and cultural organizations that make visiting New York a special and exciting experience.


2021-2022 Application (page will be updated when application opens)

For specific questions about project eligibility, email

  1. All grant recipients must be registered as a 501(c)3 with the State of New York.
  2. Applicants’ projects must fall primarily within calendar year 2022.
  3. If you are selected, the office of the Borough President will provide you with the Borough Grant Reporting Guidelines. You must review and comply with these requirements.  By accepting the Foundation’s check, you agree to comply with the Borough Grant Reporting Guidelines including, but not limited to, submitting the previous year’s final report prior to receiving funds. Failure to comply with all reporting guidelines may jeopardize eligibility for future funds.
  4. Projects eligible for funding under the program should be tourist facing and shall include, but are not limited to, promotional materials for cultural institutions, programs, and events (i.e. paid media, print or digital content, and/or videos).

Funding Restrictions:
Grant awards may not exceed $25,000 per recipient or project in one grant cycle.

Non-eligible Costs
These micro grants are meant to be for the marketing and promotion of cultural programs and organizations. As such, costs not eligible for funding from the Foundation include, but are not limited to:

  1. Salary and/or benefits for staff, consultants, or certain contractors, i.e. hiring of street teams;
  2. Capital projects, rent and/or structural rehabilitation;
  3. Travel and entertainment;
  4. Membership dues or fees;
  5. Office supplies or overhead;
  6. Business-to-business projects;
  7. Promotion of for-profit entities or individuals;
  8. Promotion of organizations outside New York City; and,
  9. Any activities associated with political lobbying or campaigning.

Recipient Restrictions:

Certain types of entities are not eligible to receive or benefit from the grant. These include, but are not limited to:

  1. Individuals or scholarship-granting organizations; or
  2. Fiscal conduits or sponsors.

Project proposals must include:

  1. Detailed description of the project;
  2. Detailed itemized budget for the entire project, including specification of which line items grant funding will be applied to;
  3. The target audience(s) of the project with a focus on how Foundation funds will help you reach the desired audience;
  4. How the success of the project will be measured;
  5. A copy of the applicant arts organization’s 501(c)(3) tax-exempt status determination letter (Proposals will not be considered without tax-exempt certification); and,
  6. A detailed project implementation timeline, including major production and promotional elements with deliverable dates.

Grant Application Timeline:
Promotion period of grant availability begin on or by December 6, 2021.

 Application Deadline:
All proposals must be received by the Foundation by end of business on Friday, January 28, 2022. The Foundation reserves the right to appropriate available funds at its discretion if proposals are not submitted by that time.

The Foundation will notify the Borough President in April 2022 regarding the final status of grant requests. Funds will be released to the office of the Borough President for distribution within two weeks after that final status notification.


2015–2020 Recipients
Click here to download a PDF of the 2015–2020 recipients, who received funding for events like music festivals, book fairs, film festivals, ecology events, LGBTQ+ history tours, theater performances, artist forums, and community festivals