Experience “The Soft Life” at the OREO Cakesters Soft Life Pop-Up in Meatpacking, a free public brand experience celebrating the soft-baked twist on a classic. Guests are invited to immerse themselves in a fun, interactive environment featuring OREO Cakesters sampling, giveaways, photo opportunities, and more.
Designed to help visitors enter their soft era, this one-of-a-kind OREO Cakesters Brand Experience brings fans together to enjoy memorable moments inspired by the soft-baked snack they love. Whether you’re stopping by for a sample, snapping photos, or exploring the activations, the OREO Cakesters Soft Life Pop-Up offers a playful weekend experience in New York City. Head to the Meatpacking District June 12th and 13th to join the Cakesters fun!
Event Details
Date: June 12 and 13, 2026
Time: 12:00 PM – 7:00 PM Daily
Location: 22 Little West 12th Street, New York, NY 10014
Admission: Free and open to the public
Entry: First come, first served
